I Went on a Frozen Yogurt Journey
The quest for frozen yogurt was fraught with peril, but I perservered
I had a sweet-tooth this afternoon and went on a quest for something to satisfy it. Don’t tell my mom, because I’ve been acting as her support as she tries to cut back on her sugar intake (sorry, Mom).
I was surprised to discover only one listing for frozen yogurt in the falls, Yogurt Journey, 3808 Kemp Blvd, right across from Barwise Middle School.
Google maps navigation said 4.4 miles, so I hopped in the truck and headed out.
Yogurt Journey is a self-serve frozen yogurt shop with a business model and service platform nearly identical to other froyo shops I’ve been to, like Cherry Berry and Tutti Frutti.
Take a big cup, choose your frozen yogurt flavor(s) and fill your cup with however much you want, scoop in any of their dozens of toppings, weigh, pay, and eat.






I chose vanilla and chocolate twist, with crushed peanuts, chocolate sprinkles and caramel syrup. Delish.
The staff was friendly at Yogurt Journey and they told me that there was another frozen yogurt store in town once, but they went out of business, making Yogurt Journey the only frozen yogurt shop in Wichita Falls.
Follow theFUSE on Instagram
The FallstownFUSE is a Wichita Falls arts & entertainment newsletter, and an independent publication. Join the fun, make comments, and access premium content with a paid subscription, plus you’ll be supporting the local independent creators that make it possible. Please consider a subscription.




